Category: Customer Experience


  • The Complaints You Never Hear

    The Complaints You Never Hear

    When something goes wrong in front of you, you find out.…

  • Six things every customer wants to feel

    Six things every customer wants to feel

    Ask someone about a bad customer experience and they will not…

  • The Experience Gap: what you think happens, and what your customer actually gets

    The Experience Gap: what you think happens, and what your customer actually gets

    Ask a business owner how a customer is looked after and…

  • What your customer experiences between ‘enquiry’ and ‘yes’ is costing you more than you think.

    What your customer experiences between ‘enquiry’ and ‘yes’ is costing you more than you think.

    Most small business owners think about customer experience as what happens…